Rossofuoco and Hoppilif: a configurator to shape outdoor luxury

The Rossofuoco brand was born in the Marche region from the Santarelli family’s passion for metal, wood-fired ovens, and convivial living. In 2024, Giuliana Santarelli chose to innovate by creating Hoppilif, a line of outdoor kitchens that combines design, sustainability, and quality—transforming every space into an exclusive and welcoming environment.

The Challenge

With the launch of the new line came the need to showcase and bring the product to life.
Mrs. Giuliana requested the development of a graphical configurator capable of displaying all the variants and colors of Hoppilif kitchens—not just as a technical tool, but as a way to communicate a new outdoor lifestyle.

The Solution: ADA BE, a configurator that inspires

For Hoppilif, we provided ADA BE, a cutting-edge, web-based 3D configurator. More than just a tool to simplify choices, ADA BE engages users emotionally, fully highlighting the design and quality of the products.

Accessible from any device, ADA BE allows users to:

• Select kitchen modules and layouts, freely composing their ideal outdoor space with ease and intuitiveness.
• Choose finishes and color palettes inspired by natural elements like earth and sea, for a sensory experience aligned with Rossofuoco’s aesthetic identity.
• Visualize the final result in real time within realistic environments.

ADA BE is not only designed for end customers, but also serves as a strategic tool for retailers, who can use it to personalize commercial proposals, increase the perceived value of the product, and guide customers through an engaging and interactive purchasing journey.

Thanks to the synergy between Arcadia and Rossofuoco, technology becomes emotion, and every kitchen takes shape from desire—through an interface that combines simplicity, visual impact, and professional functionality.

Conclusion: a project with vision

With the launch of the configurator, Hoppilif was able to stand out on the market, making a new product visible and tangible.

If you also want a graphical configurator for your product and want to bring it from concept to the heart of your customer, get in touch with us.

Just like we did for Hoppilif, we’ll help you turn an idea into an experience.